An architectural design studio creating human-centered,
circadian-aligned spaces.
We design against distortion — environments that look impressive, but fail to support real life.
Architecture as | emotional technology.
Studio Thesis
Pif exists to design against distortion — the subtle ways modern spaces pull people out of biological, psychological, and emotional alignment. Artificial light that disrupts sleep. Layouts that ignore how people actually live. Homes optimized for aesthetics rather than wellbeing.
What We Design
We approach every project as a living system. Our work begins with light, rhythm, and human use, shaping environments that support rest, creativity, privacy, and connection.
Residential new builds
Architectural interior design
Spatial planning + layout strategy
Circadian lighting design
Material systems + detailing
Integrated furniture systems
Custom Furniture + object design
Conceptual architecture + design studies
Designing Against Distortion
We believe the built environment should support real human life. Our work prioritizes circadian rhythms, natural materials, spatial flow, and psychological comfort. We are not interested in trends or surface-level beauty. We design architecture as sanctuary — spaces that regulate the nervous system, slow the mind, and allow people to feel truly present.